Mostly recognised for it's impressive safe driving and security system, Volvo is a swedish international automobile brand.
The advertising catches people's attention with its clever two meaning sentence, in this constructive question, the word: "far" represents the human longevity and at the same time promoting the Volvo's engineering quality and resistance.
This advertising tells how the human longevity can be measured.
With that said... How far can you go with Volvo?
Personal project // Non-commercial
Using design to enhance communication. Design project by: Pedro Almeida - E: firstname.lastname@example.org W: pedrobrands.com -