Adovaldo Patent Agent Branding

Adovaldo José Fonseca, my grandfather and also my best friend, was an independent patent agent with more than 50 years of experience in the field. He also has a law doctorate in one of the most successful university in Rio de Janeiro, Brasil. I knew I wanted to build something around a geometric shape. With the shape builder tool in Illustrator, I developed a mark/symbol to illustrate his initials. It took me quite a lot of time to get into this concept and figuring out the final result. The decision to create a symbol/mark is due to what my grandfather does, registered marks and patents. R.I.P - 2015

To create the symbol I used the shape builder tool (illustrator tool) and this grid.
The mark is the combination of my grandfather initials. And also a bold and strong estable form.
Kerning is the manual adjustment of the distance/space between characters, method to make the typography visually balanced and pleasant.
R.I.P - 2015
Brand design project by: Pedro Almeida
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